Case Study Marketing Pl Fannect Llc Essay - 1596 Words

Fannect Marketing plan I. SITUATION ANALYSIS Fannect LLC is a company that develops, runs, and maintains an app known as Fannect. Fannect is an app designed to not only determine the fan base of a sports teams but also rank individual fans. It is, therefore, a unique platform that enables fans to partake in competitive sport events that are powered by social network that aim at measuring the fans enthusiasm, ardor and comprehension about the team. The company aims at creating such kind of a platform and endeavors to reward fans for their loyalty to their favorite teams (Fannect, 2012). Given the nature of the industry, sports, that the platforms targets and the current trends emerging in teams fan base constitutes its critical strengths. In particular, features of the app like gameface, score guessing and photo competition for best game day picture gives the app a competitive edge in the social network market (Fannect, 2012; Richter Nadine, 2007). In terms of opportunities, Fannect have multiple sporting clubs and teams from v arious sporting activities to pocket as clients. However, the current pace of technological development will give room for proliferation of related apps that will pose threats to Fannect. In addition, some features of the app makes it vulnerable to stiff competition from other social networks(Richter Nadine, 2007). In addition to the SWOT profile outlined, Fannect LLC is greatly vulnerable to macro-environment forces. The changes in social-cultural